non alcoholic beer sales

“We’ve never opened up on that category before, so it’s exciting to redo the shelves. Alcohol-free beer sales have risen by a quarter over the past year, with the annual consumption of alcohol-free beer rising by 27% from 2017, according to market research company Nielsen. Shufelt, the co-founder of Connecticut-based non-alcoholic craft beer company Athletic Brewing, is obsessed with monitoring the conversation around alcohol moderation. He and Hockey estimate Surreal could “easily” produce 10,000 BBLs of beer in 2020. The company’s e-commerce business will likely grow more than 50% between December, 2019, and January, 2020. Despite its recent growth, the non-alcoholic beer segment remains a very small percentage of overall beer sales, representing 0.5% of category dollars through the first three weeks of January, according to Nielsen (the entire non-alcoholic beverage category is worth about $7 billion). Non-Alcoholic beers are nothing, but, lagers or ales that have less or no alcohol content. Shufelt brushes those concerns aside. Non-Alcoholic Beer Variety Pack, Beck's, Bitburger, Buckler, Clausthaler Premium and Amber, Coors, St. Pauli Girl, Einbecker, Erdinger, Kaliber, O'Doul's Premium and Amber (Case Of 12) 4.1 out of 5 stars 33. Some people might not quit drinking, but they are mindfully drinking.”, Google search trends for 'non-alcoholic beer' over the last decade. If you also consider that 30% of the country doesn’t drink, and that another 30% of American adults consume less than one drink per week, it’s probably safe to assume that as many as eight-in-ten people you encounter throughout the month of January are remaining (mostly) sober. And who knows, maybe the continued push behind Dry January will change thousands of people’s relationships with alcohol for the better. Craft beers with less than 5% alcohol by volume actually saw a sales decline at IRI-tracked stores over a 30-week period ending in June, whereas craft beers with ABVs above 7% grew by 10.5% during the same time period. Certainly, 2019 proved growth is possible for non-alcoholic breweries who started small. Sales increased by 65% from 2017 to 2018, and overall alcohol consumption has declined by about 24% since 2001. Whatever the prospects for NA beer in America, the curtain is closing on a year that was, to many, a bellwether. Moreover, with better technology and experimentation of ingredients, non … During peak holiday booze season in the U.S.? The extraordinary rise of hard seltzers, Michelob Ultra, and the recent proliferation of 100-calorie beers capitalize by straddling the line: they contain alcohol, but are perceived as more virtuous choices. Paulaner NA Radler. Category leaders Busch and O’Doul’s are on pace to sell about 1,200 and 9,400 fewer BBLs’ worth of beer in stores, respectively, in 2019 compared to last year. “It’s not just St. Pauli Girl or Beck’s. No Respect for Christopher Wallace — Australian Regulator Rules Carrie Fisher is Way Hotter than Biggie Smalls, The Sky Isn’t Falling — Despite Trade Groups’ Dire Predictions, Failure to Renew Brewery Tax Breaks Won’t ‘Unravel’ U.S. There were dozens of links. “I think the beer world is so effective at reaching those Friday and Saturday night occasions,” Shufelt said. Furthermore, would significant growth in NA beers come at the expense of craft beer, macro beer, soda, or other non-alcoholic beverages like kombucha and seltzer? New brands are the category’s life force—but will they drive growth, or cannibalize an already-small slice of the market? Brewers of traditional beer like Heineken now have horses in the race. “I can’t imagine it being that kind of percentage of the overall U.S. market, but it’s so small right now that if it got to 2%, that’s still significant.”. $8.94 - $11.54. Sales of lower strength beer (between 0.5% and 3.5% ABV) rose by 16% at the same time, research from The Times newspaper claims. And 2019’s numbers mostly bear that out: Athletic saw exponential volume growth in IRI-tracked stores since launching distribution in June 2018. She says she’s struggled to keep enough of those products in stock, and because most BevMos shelve non-alcoholic beers with gluten-free beers and ciders, she’s reduced some of those slower-moving SKUs to make room. Drizly . That competition for brewing time, combined with a small mechanical issue, caused the summertime blip in production.) % versus last January in production. where our ecommerce data is strong. ” for. 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