Carlsberg Malaysia encourages no drink-driving with increased awareness and discounted rides through more partnerships in its annual responsible drinking campaign Carlsberg Breweries A/S J.C. Jacobsens Gade 1, 1799 Copenhagen V We Danes love a good beer, but sometimes we want to go alcohol free. Refreshing with a crisp hoppy bite, Carlsberg 0.0 alcohol-free beer is everything you’d expect from a well-balanced Pilsner…just crafted to contain zero alcohol, and half the calories of our regular Pilsner. A review of Carlsberg 0.0. The alcohol-free category has doubled in size in the past 12 months, driven by consumers desire to lead a balanced lifestyle. Refreshing with a crisp hoppy bite, Carlsberg 0.0 is everything you’d expect from a well-balanced Pilsner…just crafted to contain zero alcohol, and half the calories of our regular Pilsner. Carlsberg Malaysia acquired Carlsberg Singapore Pte. Running for 6 th consecutive years, #CelebrateResponsibly is Carlsberg Malaysia’s annual responsible drinking campaign in support of the Global Be(er) Responsibility Day (GBRD) in September – a worldwide initiative to promote the responsible consumption of beer – as part of the Carlsberg Group’s global commitment towards ZERO Irresponsible Drinking under its Together Towards ZERO sustainability … Zero Alcohol. The aroma is dominated by pine, straws, hazelnut and sorrel. 55, Persiaran Selangor, Seksyen 15, 40200 Shah Alam, Selangor, Malaysia Phone: 03-5522 6688, Fax: 03-5519 1931 purified drinking water, light barley malt, high-maltose syrup and hop products. contact@carlsberg.com, The Carlsberg Research Laboratory Supervisory Committee. (Guys, that means you get two drinks; girls, you get one). Marketed as the nation’s No.1 beer, this flagship lager for the Carlsberg Group is available in 150 countries across the globe and has been available locally since 1972. In Malaysia, the biggest victims of alcohol are the poor, particularly the rural Indian labourers who work in rubber and oil palm estates. We Danes love a good beer, but sometimes we want to go alcohol-free. With the health and wellness movement ramping up even further and taste prejudice taste about alcohol free beer being overturned, the Carlsberg Group’s alcohol-free beer portfolio grew 29% between July and September of 2020. Since its establishment over 30 years ago, Carlsberg Singapore Pte Ltd (Carlsberg Singapore) has evolved to become a one-stop dynamic provider of beer, stout and cider. For those moments when 1664 Blanc and good friends is the perfect idea: 1664 Blanc Alcohol Free. This Carlsberg trio is complemented by a comprehensive range of international premium brews including France’s premium wheat beer Kronenbourg 1664 Blanc, Japan’s No.1 premium beer Asahi Super Dry, European ciders by Somersby, Connor’s Stout Porter a premium draught stout “Just Made Right”, US award-winning craft beer Brooklyn Brewery as well as Corona Extra, the imported premium Mexican beer brand. And through our ‘don’t drink and drive’ campaigns, we contribute to target 3.6: to halve the number of deaths and injuries from road traffic accidents. contact@carlsberg.com, The Carlsberg Research Laboratory Supervisory Committee, First Carlsberg beer imported into Malaysia, Incorporation of Carlsberg Brewery Malaysia Berhad, Construction of brewery in Shah Alam, Selangor completed, First locally brewed Carlsberg Green Label sold in Malaysia, Hap Seng Consolidated Berhad sells its CBMB shares Carlsberg increases its shareholding to 49.66%. As a responsible brewer, we have zero tolerance towards drink driving. They drink samsu, (a locally distilled potent spirit) and toddy (which was introduced by the British during colonial times) Of the estimated 200,000 drinkers, 75 per cent are samsu drinkers. Refreshing with a crisp hoppy bite, Carlsberg 0.0 is everything you’d expect from a well-balanced Pilsner…just crafted to contain zero alcohol, and half the calories of our regular Pilsner. No problem. Our message is simple – if you drink, don’t drive!”. With a wide range of beverages to suit every taste bud and to celebrate every occasion, we are committed to providing consumers with probably the best drinks in the world that make every experience memorable and pleasurable! Carlsberg Malaysia reports improved Q3 but down from 2019 | Malay Mail. Skål! In 2015, Carlsberg Malaysia was bestowed the prestigious Diploma of the Danish Export Association & His Royal Highness Prince Henrik’s Medal of Honour in recognition of its outstanding efforts in promoting and marketing Danish products and services abroad. Brand Origin: Denmark. With more activities, investments and partnerships backing our #CelebrateResponsibly campaign this year, we hope consumers will adopt responsible drinking habits simply by choosing to leave their car keys behind or in the hands of a sober driver, such as our new and current e-hailing and chauffeur partners. KUALA LUMPUR, Nov 12 — The global Covid-19 pandemic has hampered the beer industry, but the recent ease of lockdowns in several nations including Malaysia has seen Danish multinational brewer Carlsberg Group slowly recover its profits. The alcohol-free category has doubled in size in the past 12 months, driven by consumers desire to lead a balanced lifestyle. With experienced drivers and a user-friendly app, anyone will be able to celebrate responsibly and we thank Carlsberg Malaysia for having us in this campaign.” John So, co-founder of DriveSafe. Carlsberg Malaysia is committed to growing its business in the most efficient manner possible by optimising resource efficiency, as well as promoting our products sustainably by advocating responsible sale and consumption. The first of the two green-labelled beer giants in Malaysia is the Danish brew Carlsberg. Flagship community engagement project – Top Ten Charity Campaign is listed in Malaysia’s Book of Records being the Longest-running and highest funds raising Chinese charitable road show in Malaysia. No problem. Heineken Malaysia has recently ran into a bit of a trouble with the Muslim community in Malaysia when the company introduced its brand new non-alcoholic malt beverage called the Heineken 0.0. From now until the end of November, customers can use the promotional code CELEBRATERESPONSIBLY to enjoy RM10 or 10 per cent off their ride home from more than 1,800. Running for 6th consecutive years,  #CelebrateResponsibly is Carlsberg Malaysia’s annual responsible drinking campaign in support of the Global Be(er) Responsibility Day (GBRD) in September – a worldwide initiative to promote the responsible consumption of beer – as part of the Carlsberg Group’s global commitment towards ZERO Irresponsible Drinking under its Together Towards ZERO sustainability ambitions. Recognising that dry drinkers “still want the satisfaction of a great tasting beer”, they’re confident that’s what they’ve delivered. You will experience a harmonious balance between bitterness and the sweetness of apples, while enjoying the bright golden color with the nice looking foam. As a general rule, the higher the alcohol content, the higher the calorie count. Brand origin: Denmark Introducing an innovation that combines the great Carlsberg taste in an alcohol free beer that is also low in calories. “We welcome the introduction of Road Transport (Amendment) Bill 2020 and pledge our support towards the Ministry of Transport in advocating no driving under the influence. Heineken Malaysia has unveiled its non-alcoholic malt beverage called Heineken 0.0, in a bid to provide consumers a wider choice for drinking occasions. Alcohol free, not flavour free. Learn more on 1664Blanc.com Malt Pilsner malt and rice. Malt Pilsner malt and rice. First Carlsberg beer imported into Malaysia: 1969: Incorporation of Carlsberg Brewery Malaysia Berhad: 1971: Construction of brewery in Shah Alam, Selangor completed: 1972: First locally brewed Carlsberg Green Label sold in Malaysia: 2000: Hap Seng Consolidated Berhad sells its CBMB shares Carlsberg increases its shareholding to 49.66%: 2009: Carlsberg Malaysia acquired Carlsberg Singapore Pte. ABV: 0.0% Calories per bottle: 61 (22 per 100ml) Score: 2 out of 5. Carlsberg Malaysia Group has a strict zero-tolerance policy: conviction of drink-driving of any employee, regardless of whether an accident occurred, will lead to immediate dismissal. This irresponsible drinking behaviour is not only against the spirit of responsible consumption but is also an endangerment of public safety. Beer type alcohol free pilsner. In our efforts to prevent alcohol misuse, we support Sustainable Development Goal 3. Carlsberg, probably the best beer in the world, is proud to announce the launch of Carlsberg 0.0 into Ireland. Alcohol-free beer has seen huge growth in recent years and became more popular than ever during a turbulent 2020. Carlsberg 0.0’s first global ad comes at the start of a year which is predicted to see more people drink alcohol-free beer than ever before. The company’s Heineken 0.0 zero-alcohol beer was the latest non-alcoholic beer launched in the country, on June 20 this year. The same refreshing citrus fruit and coriander-infused taste you expect from a 1664 Blanc but without the alcohol. Carlsberg 0.0 is a refreshing, great tasting Danish Pilsner with zero alcohol, zero sugar and 46 calories per a bottle. 2030: 2022: 100% of our markets improve on responsible drinking year on year; 100% availability of alcohol-free brews (AFB); 100% responsible drinking messaging through packaging and brand activations; 100% of our markets run partnerships to support responsible consumption Ltd. Carlsberg Malaysia acquired Luen Heng F&B Sdn Bhd. NOW YOU CAN ENJOY THE GREAT TASTE OF HEINEKEN® AT ANY TIME OF THE DAY. Established in 1969, Carlsberg Malaysia Group is a dynamic brewer with operations in Malaysia and Singapore, with stakes in a brewery in Sri Lanka. Carlsberg Group completed a capital restructuring exercise to dilute the shareholdings of its jointly-controlled entity, Carlsberg Distributors Taiwan Ltd. from 50% to 0.36%. Carlsberg Malaysia urges consumers to be responsible drinkers and not get behind the wheel after even just one drink! Carlsberg 0.0 is a refreshing, great tasting Danish Pilsner with zero alcohol, zero sugar and 46 calories per bottle.. So now we can enjoy great-tasting beer any time. The Carlsberg brand won the Gold Award in the Beverage – Alcohol category at the Putra Brand Awards for three consecutive years from 2010 until 2016 based on a consumer research for the most preferred brand. “Consumers must not drink and drive regardless of one’s blood alcohol content level.”. When people go out, they want to enjoy a great beer with friends but sometimes they don’t want to feel the effect of alcohol, especially when they’re driving. At no point are our employees required or obliged to consume alcohol excessively during the course of their work, even among external stakeholders such as our trade partners, customers or consumers. Carlsberg have announced the launch of Carlsberg 0.0 into Ireland.. Carlsberg 0.0 is a great tasting Danish Pilsner with zero alcohol, zero sugar and 46 calories per bottle. This beer contains the characteristic taste of the world famous Carlsberg beer but contains only 0.5% alcohol. That said, Carlsberg Malaysia still announced robust growth results for FY2018, with its best-known Carlsberg beer seeing volume growth of 12%, its premium brands Kronenbourg, Somersby, Asahi and Connor’s seeing 20% volume growth, and its Brooklyn Lager brand growing 178%. For the 17th consecutive year, Carlsberg Green Label was voted as the Gold winner at the Reader’s Digest Trusted Brand Awards. Carlsberg Malaysia in 2014 was awarded the Best Corporate Responsibility (CR) Award by The Edge Billion Ringgit Club (BRC) Corporate Awards within the market capitalisation of ‘below RM10 billion’ category. Here alcohol is a major cause of poverty. So now we can enjoy great-tasting beer any time. Through this process and technology for gentle alcohol removal (dialysis), non-alcoholic beer does not practically differ from the alcoholic one in its taste. Established in 1847 by brewer J.C. Jacobsen, Carlsberg Group is one of the leading brewery groups in the world today, with a large portfolio of beer and other beverage brands. At Carlsberg we’re working with partners to ensure that wherever consumers find our beers they can choose alcohol-free brews – even on tap. We also have a regional presence via exports and intercompany sales to regional markets such as Taiwan, Hong Kong, Cambodia, Laos, Thailand, Sri Lanka, Timor Leste, Papua New Guinea, Maldives, and Guam. Refreshing with a crisp hoppy bite, Carlsberg 0.0 alcohol-free beer is everything you’d expect from a well-balanced Pilsner…just crafted to contain zero alcohol, and half the calories of our regular Pilsner. Our international portfolio of brands features our flagship Carlsberg Danish Pilsner, Carlsberg Smooth Draught and Carlsberg Special Brew. Carlsberg Malaysia’s Corporate Affairs Director Pearl Lai commented, “The spotlight on tragic drink-driving fatalities and the stricter laws tabled for driving under the influence are sober reminders of the consequences of irresponsible drinking. So if you can’t find your favourite beer on our beers calories list, just look at the alcohol content and you’ll know approximately how much you’re consuming. So now we can enjoy great-tasting beer any time. Our value power brands include the international award-winning Royal Stout, refreshing SKOL, Jolly Shandy and Nutrimalt. Carlsberg, probably the best beer in the world, is proud to announce the launch of Carlsberg 0.0 into the island of Ireland. We Danes love a good beer, but sometimes we want to go alcohol-free. Carlsberg Alcohol Free Beer - Probably The Best Alcohol Free Beer In The World! Carlsberg Nordic. This has gotten many people, especially Muslims, confused by its ad which consists tagline, “Great Taste. More specifically, we contribute to target 3.5: to strengthen the prevention of harmful use of alcohol. To date, the campaign has reached more than 76,000 consumers since it began in 2015 with close to 1,800 free and subsidised e-hailing rides redeemed in 2019 alone. Carlsberg Malaysia’s affiliated bars, bistros and restaurants nationwide. Zero-alcohol … Visit the official Carlsberg Malaysia website, Carlsberg Brewery Malaysia BerhadNo 55, Persiaran SelangorSection 15, 40200 Shah Alam,Selangor, Malaysia, Tel: +603 – 5522 6688Fax: +603 – 5519 1931, Pearl LaiCorporate Affairs DirectorTel: +603 – 55226688 ext 408Email: pearl.lai@carlsberg.asia, Phone: (+45) 3327 3300 KUALA LUMPUR, 20 June 2019 – HEINEKEN MALAYSIA BERHAD presents its latest innovation, Heineken® 0.0, a non-alcoholic malt beverage brewed with a unique recipe for a distinct balanced taste that gives consumers a choice for a variety of drinking occasions.. Try the beer for a full-rounded flavour and balanced bitterness. Stepping up on its annual #CelebrateResponsibly campaign this year, Carlsberg Malaysia rolled out integrated awareness, education and engagement activities to curb drink driving, with more than 5,000 discounted rides from GrabCar and Riding Pink worth RM10 plus a 10% discount from SOCAR+, LaiLah and DriveSafe to change consumers’ mindset and behaviour on drinking and driving. Incorporated in 1969, Carlsberg Brewery Malaysia Berhad (Carlsberg Malaysia Group) is part of the Carlsberg Group, one of the leading global brewers with strong market positions across Western and Eastern Europe as well as Asia. When Carlsberg launched this zero-alcohol brew in 2015, it was inevitable that they’d claim it was “probably the best alcohol-free beer in the world”. Happy drinking! Consumers must not drink and drive regardless of one’s blood alcohol content level,” Lai added. Phone: (+45) 3327 3300 Taking cues from the growing cultural trend around … Carlsberg alcohol free beer is produced following the classic Carlsberg brewery recipe from high-quality raw materials, i.e. Despite manufactures previously claiming the beverage contains zero per cent alcohol, the results of a study conducted by the Assessment Institute for Foods, Drugs And Cosmetics, found that there were alcoholic contents that made it haram. But remember, moderation! Beer type: Alcohol free beer. ABV: 0%. Beer type alcohol free pilsner. Skål! No problem. Alcohol-free beer has experienced huge growth in recent years and became more popular than ever during a turbulent 2020. The alcohol-free category has doubled in size in the past 12 months, driven […] Ltd. … “DriveSafe is a young company but with big plans for improved user experience and bigger service coverage. Although Heineken was not mentioned by name, the minister made the comments in relation to the promotion of zero-alcohol beer by ‘an alcoholic beverage company’ that was ongoing in convenience stores. Refreshing with a crisp hoppy bite, Carlsberg Nordic is everything you’d expect from a well-balanced beer. So now we can enjoy great-tasting beer any time. ABV: <0.05%.